To Understand Amazon, We Must Understand Jeff Bezos

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By Ben Smith

AMAZON UNBOUND
Jeff Bezos and the Invention of a Global Empire
By Brad Stone

After I finished “Amazon Unbound,” I glanced at the sleek black Amazon Echo cylinder sitting on my kitchen counter, right next to a few cans of dog food that had just arrived from Amazon. Instead of the device, I imagined before me the equally sleek, smoothly bald and evenly tanned face of Jeff Bezos himself, eyes peering serenely back at me from below the glowing LED halo.

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