Little Mix’s Perrie Edwards ‘to launch lifestyle brand after band splits’

Little Mix's Perrie Edwards will reportedly be making a career change and creating her own lifestyle brand if and when the band splits up.

It is thought that she may be launching the new brand – which will go up against Gwyneth Paltrow's Goop and Holly Willoughby's newly launched Wylde Moon – in the next few days.

Perrie has filed a trademark application to cover a range of products for her brand, according to The Sun.

The publication reported that the pop star has already been working on the brand for two years. It is expected to be named Disora and will sell jewellery, cosmetics and clothes.

A source told the publication: "Music is Perrie’s first love and by no means has she ruled out doing solo songs in the future.

"But she is keen to do other things too and knows there is a huge market for women in their twenties and thirties who want a little bit of luxury in their lives.

"Perrie came up with the idea a few years ago and spent a lot of time working on it during her down time from Little Mix in lockdown. She is launching it in the coming day.

"It will be the first big project she has undertaken since having her son Axel in August."

Rumours of Perrie's career change come following reports claiming Little Mix might be about to split.

Her fellow band members Leigh-Anne Pinnock and Jade Thirlwall could be embarking on solo careers, like their former band mate Jesy Nelson.

While Perrie and Leigh-Anne both celebrated becoming mothers back in August, it's been a turbulent month for Little Mix amid rumours of a feud with Jesy.

Some fans think the split could be announced next month. making their upcoming concerts, The Confetti Tour, their last.

Jesy left the group in 2020 citing mental health reasons and released her first solo single earlier this month.

Controversy was sparked when Jesy released the video for her new track, as she faced fresh accusations of "blackfishing", which is the appropriation and capitalisation of black culture and black history.

Leigh-Anne, Perrie and Jade have since unfollowed their former friend on Instagram.

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