Former Love Island contestant Kieran Nicholls has hit back at fad diets after he was used in a weight loss ad without his permission.
The 27-year-old, who works as a personal trainer, shared a pic of the misleading ad to his 100,000 plus followers and posted a lengthy rant against both the company and fast weight loss products in general.
Kieran’s post started off by saying that the picture was in by no means an ad on his behalf and that the company “BoomBod” had never contacted him to use his image.
He wrote: “NO THIS IS NOT AN AD far from it in fact. Since being on love island and classed as an “influencer” obviously I’ve had lots of brand deals and other offers from companies asking me to promote their brand helping with sales.
“BoomBod haven’t actually asked me for any promotion or a collab of any kind, probably because they know I’m a PT and I know how fat loss works and this S**t they selling, quite frankly, it does NOT.”
He continued to say that he was happy to promote brands and products that promoted a healthy lifestyle.
He explained: “I’m happy to help promote clothing brands, natural healthy meal prep companies , protein brands etc etc, you name it I’ll do it. AS LONG , as it stays in the line of work that I do and believe in and/or won’t have any harmful effect on somebody else’s health, Physically and mentally.”
Kieran rounded off the post by saying that users wanting to lose weight should consider consulting a physical trainer or health professional rather than buying weight loss products advertised by social media influencers.
Love Island stars: Past and Present
He wrote: “SO next time you see and 7 day quick fix to shredded,rapid weight loss drink or any other quick fix fad bulls**t take a second and think maybe I’ll ask for some advice from a professional.
“Rather than a “influencer” who’s posting an old pic of them when they was in shape claiming it’s from using a “fat loss drink” for their OWN financial gain.”
Many of his followers praised Kieran for his brutally honest post. One user commented: “Love love love this! Most realistic person ever!”
Another wrote: “Yesss this is how you use a platform!” A third posted: “Someone finally using their name to educate others…refreshing.”
Kieran, who was recently linked to Lauren Goodger, entered the limelight in 2018 when he appeared on series four of Love Island.
His appearance on the hit ITV2 reality series was cut short after he unsuccessfully tried to couple up with both Georgia Steel and Alexandra Cane.
Since leaving the show, he's continued his work as a personal trainer, wellness coach and last year showed off the results of a successful hair transplant.
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