The Body Coach star Joe Wicks has reportedly made more than £1.2million in just six weeks, with 13,000 people signing up to his diet and workout programme.
Joe, 33, has been keeping the nation fit with his virtual PE lessons on his YouTube channel amid the lockdown, but some fans have gone a step further and invested in his 90 Day Plan.
The Body Coach’s plan, which costs £97, offers recipes, workouts and online support which claims to “give you all the tools you need to transform your body and become fitter, stronger, healthier and happier than you’ve ever been”.
And, it appears Joe, who recently returned to his PE lessons after his wife Rosie took over temporarily, has reportedly been reaping the benefits of lockdown thanks to his plan.
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A source told The Sun Online: “Joe’s business has been thriving.
“The figures have been phenomenal from a business perspective.
“There are costs to pay but it is going to bring in a nice profit for him.”
It comes after Joe, who has two children, Indie and Marley, with his wife Rosie, recently revealed he had bought his mum, Raquela, a new house.
He gushed over his mum, who lent him £2,000 to start his business, on a video he posted on his Instagram page.
Speaking to his 3.7million followers he said: “I'm eternally grateful for every single person who followed me and bought one of them books for themselves or family member. That changed my life, I never in a million years predicted we'd sell anywhere near that many books.
“They said if we sell 70,000 books in the first year we've had a success, and we sold like one million books.
“And it allowed me to do the one thing I think most boys dream of doing when they earn a bit of dough – buy your mum a house.“
Inside Joe Wicks and wife Rosie's marriage as they joke about during his live PE lesson and she calls him 'childish'
Joe Wicks reveals how many children he and wife Rosie want as he announces plans to try for third baby
Joe continued to tell fans: “My mum's always lived in a council house, we've never had mortgages, it wasn't on the radar for us, so when I could take that money I earned from that book and say: ‘Mum, I'm buying your house. It's yours,’ that was an amazing moment for me. That's something she's always dreamed off.
“She's wanted to own something, so she lives there and she's so happy.”
Joe has nine books which have sold more than 3.5million copies in the UK, with his first publication the second-most-popular cookbook of all time behind Jamie Oliver's 15 Minute Meals.
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