A YouTube creator explains how much money a video with 100,000 views makes her

  • Natalie Barbu, a social-media influencer and YouTube creator with 282,000 subscribers, shared how much money she earns from a video with 100,000 views.
  • Many YouTube creators earn money through YouTube's Partner Program, which allows them to monetize their channels with video ads placed by Google.
  • Barbu told Business Insider that on average, a video with 100,000 views will earn her between $500 to $1,000, and that depends on factors like how many ads she includes in a video, viewer demographic, and overall watch time. 
  • She broke down her tips for maximizing the amount of money a YouTube creator could earn from a single video. 
  • Subscribe to Business Insider's influencer newsletter: Influencer Dashboard.

This is the latest installment of Business Insider's YouTube money logs, where creators break down how much they earn.

How much money a YouTube creator will earn from a video with 100,000 views varies, but there are some key factors that can help boost the video's ad revenue. 

Many YouTube creators earn money through YouTube's Partner Program, which allows them to monetize their channels with video ads placed by Google. Creators with at least 1,000 subscribers and 4,000 watch hours in the past year are eligible to apply and start monetizing their channels through ads, subscriptions, and channel memberships. These ads will make a certain amount of money depending on factors like a video's watch time, length, and viewer demographic.

Natalie Barbu, a social-media influencer and YouTube creator with 282,000 subscribers, posts weekly videos to YouTube about her day-to-day life experiences. On average, Barbu's videos earn between $200 and $500, she told Business Insider in February. 

YouTube pays Barbu through direct deposit once a month. After she receives the money, she will save a portion for taxes and she has a separate bank account where she keeps her tax money.

In 2019, she earned around $46,000 from the ads that play in her YouTube videos. She kept a consistent upload schedule the entire year, and she would post videos either twice a week, or sometimes three times a week, depending on her schedule.

Barbu has more than 20 videos with over 100,000 views uploaded to her YouTube channel. She told Business Insider that her college-move-in vlog, featuring her helping her younger sister move to school, earned her $600 in three weeks.

On average, she said a video with around 100,000 views will earn her between $500 and $1,000, depending on how many ads she includes in the video. For example, a similar video in views from a few years ago earned her only around $100 because she included only one ad.

Barbu broke down what factors she pays attention to for maximizing the amount of money she earns from a single video and her tips for success. 

Barbu's channel.Natalie Barbu/YouTubeHow Barbu got started on YouTube 

Barbu started her YouTube channel about eight years ago, while she was in high school. She'd post videos talking about fashion and beauty as an after-school hobby, long before she knew she could be earning any money from the platform, she said.

Barbu graduated with an engineering degree from NC State University and said while she was attending college, she began to take her channel more seriously. She would post one video to her channel a week about her college life experiences and what it was like to be a girl studying engineering, she said. 

After college, she landed a 9-to-5 job and kept up with her YouTube channel at the same time. After a year of working for a company and on her personal brand, Barbu decided to pursue YouTube full time, since she was earning more money from her digital business than her traditional job, she said. 

Today, Barbu films vlog-style content for her channel, sharing her day-to-day life with her followers.

In terms of overall income, Barbu she said she earns the most from brand sponsorships, through promoting products on her YouTube channel and Instagram page, and, below that, from Google-placed ads (AdSense).

How to maximize your revenue 

Advertisers will pay more for an informative, business-related video than a vlog-style video, Barbu said. The rate will also depend on seasonality, with lower advertising budgets at the start of the year, and higher ones toward the end.

In an interview with Business Insider, YouTube creator Shelby Church said she has earned between $2,000 and $5,000 from a video with 1 million views on YouTube. She said two important factors to look at when maximizing how much you'll earn are the length of a video (which will allow you to add more ads) and the overall watch time. 

Barbu said in her experience, she's maximized the revenue she earns from Google AdSense by lengthening her videos to 10 minutes long, which as a result, allows her to include more ads. She said on average, she'll include about four ads on a single video that's over 10 minutes long: one preroll ad at the start of the video, two in the video, and one post-roll ad (the ad after the video is finished). 

"I make all of my videos over 10 minutes long because I feel like if not, it's a wasted opportunity," she said. "My average viewer retention is around four or five minutes. I'll always try to place an ad before then around the three-minute mark because I want most people to watch that second ad." 

The key, she said, is to place an ad before your viewers will typically "drop off" or click off from your video. Creators have access to the stats and metrics of their channels through YouTube's creator studio and dashboard. 

"I've noticed that if I have too long of an intro, where I am talking for way too long about one specific thing, people will drop off more because people have short attention spans," she said. "In vlogs, people want to see you doing things, they don't want to watch you talk for five minutes about the same thing."

This article was originally published on September 10 and has been updated to reflect changes in Barbu's influencer business.

Watch Barbu walk us through how she makes money on YouTube:

CRASH COURSE: An influencer explains how YouTube ads work, her advice for making more money, and how much she earns

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