THE STORIES REPORT: How brands can take advantage of the viral growth of the Stories format 08/27/2020This is a preview of The Stories Report research report from Business Insider Intelligence.Purchase this report.To check to see if you already have access to Business Insider Intelligence through your company, click here.Business Insider IntelligenceStories are on track to become the main format for social media consumption, providing brands with a massive and vital opportunity to reach consumers. Facebook CEO Mark Zuckerberg claims the format will supplant News Feed use as soon as mid-2019, a much quicker pace than the social network anticipated. Combined, Stories features on Facebook-owned platforms command a whopping 1.5 billion daily active users (DAU), though some may be double-counted. Snapchat's audience is significantly smaller, though still sizable at 190 million DAU as of Q1 2019. Stories-centric features have also emerged on several other platforms, including YouTube, Google search results, and even LinkedIn.The viral acceptance of Stories, their accelerating usage, and their highly engaging nature make it imperative for brands to use the format to reach consumers. This fast-growing opportunity will enable brands to reach consumers in a native format that's immersive and highly appealing to younger demographics. But because Stories are a completely new animal for brands — most are still playing catch-up to consumer adoption — they must follow best practices to make sure to avoid aggravating users through overexposure, or wasting resources by creating Stories that users don't want to watch. In The Stories Report, Business Insider Intelligence identifies the most popular platforms for Stories features, defines best practices to maximize engagement without alienating users, and pinpoints challenges hindering brand adoption for the future. The companies mentioned in this report are: Facebook, Google, Instagram, LinkedIn, Messenger, Snapchat, WhatsApp, and YouTube.Here are some of the key takeaways from the report:Millennial users are more likely to watch Stories on Instagram (60%) than Snapchat (53%) and Facebook (48%), according to VidMob.Gen Z — comprised mainly of teens — favors Snapchat for watching Stories. Teens are heavy viewers of Stories, and 73% of Snapchat's Gen Z audience consume content via Stories, compared with 70% of Instagram's and 34% of Facebook's, per VidMob.Brands looking to build successful Stories campaigns and make meaningful connections with customers should shoot vertical content that's uncluttered and post no more than seven Stories within a 24-hour period, among other best practices.In full, the report:Provides insight into which platforms brands should prioritize based on their target audience segments. Offers an inside look into marketers' best practices for Stories creation. Explores the hurdles the industry will need to clear so brands can take full advantage of the format. Interested in getting the full report? Here's how to get access:Purchase & download the full report from our research store. >> Purchase & Download NowJoin thousands of top companies worldwide who trust Business Insider Intelligence for their competitive research needs. >> Inquire About Our Corporate MembershipsCurrent subscribers can read the report here.Get the latest Snap stock price here. Source: Read Full Article Latest News: Music marketers say Instagram's Reels can help record labels reach new audiences but that it lacks some key features that make TikTok the industry leader Oscars! Nick Jonas and Priyanka Chopra Jonas to Announce the 2021 Nominations on Monday ‘Melody Makers’ Review: Another Go-Round With the Old-School British Rockers Ana De Armas’ Marilyn Monroe Movie Delayed Until 2022 Leo switches Brad Pitt for Orlando Bloom for And We Go Green Cannes premiere Days of our Lives spoilers: Anna DiMera has Tony but the devil has her soul?