Legendary US actor James Dean is being 'brought back to life' to star in upcoming movies, TV shows and video games.
The family of the Rebel Without a Cause star have made a deal with an extended reality (XR) firm Worldwide XR to make it happen.
The virtual Dean is set to star in upcoming Vietnam War movie Finding Jack.
Travis Cloyd, CEO of Worldwide XR, said they are planning to bring the late actor 'to life' for the film, as well as future projects.
He commented: "Our intentions are to create the virtual being of James Dean.
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"That's not only for one movie, but going to be used for many movies and also gaming and virtual reality, augmented reality, mixed reality."
He added: "Our focus is on building the ultimate James Dean so he can live across any medium."
The news of the 'resurrection' has sparked backlash on social media though.
This includes Captain America actor Chris Evans who has voiced his outrage.
Tweeting about the matter, Evans fumed: 'I'm sure [James Dean would] be thrilled, adding an eye roll emoji.
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"The complete lack of understanding here is shameful."
Terri White, editor-in-chief of film magazine Empire, also addd: "I think there's definitely something cynical and what feels like a little bit distasteful about bringing especially long-dead actors back to life."
Meanwhile journalist Andi Zeisler asked online: '"We couldn't find a non-dead actor for the role of a white guy in a Vietnam war movie?"
Dean died in a car crash at age 24 in 1955. At the time of his death, he had only appeared in three feature films: Rebel Without a Cause, East of Eden and Giant.
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