Holly Willoughby raked in £2m last year after hosting Dancing On Ice and This Morning

HOLLY Willoughby made £2million last year after hosting Dancing On Ice and This Morning alongside her mega bucks ad deals.

The telly star's company Roxy Media Ltd, which she owns with her producer husband Dan Baldwin, shows she raked in a fortune in 2019.

The firm has a cash pile of £1.5 million and Holly – who controls 80 per cent of the firm – paid out a whopping £407,850 in Corporation Tax.

She earns around £600,0000-a-year fronting ITV shows like This Morning and Dancing on Ice.

Holly also has ad deals with household store Dunelm and high street giant M&S and she charges a whopping £25,000 for speaking engagements.

Insiders say she hopes to dwarf her monster earnings by becoming a major league showbiz agent.

The presenter has quit industry mega-agency YMU to go it alone after realising she can make a ton of money by attracting some of the biggest names in showbiz to her Roxy Management firm.

A showbiz source revealed: “Holly’s looked around the money being made by agents and managers and thought to herself ‘why can’t I do that?’

“She earns a very good living from her presenting roles on the telly but if she really makes a success of her firm and gets some big names on her books then her earnings will really take off.

“The income from her management firm could eclipse what she picks up from ITV if she gets a decent stable of talent. And there’s nothing to stop that happening because she is likeable, clever, driven and ambitious.”


Holly, 39, quit YMU — the company formerly known as James Grant — after 13 years earlier this summer.

YMU has the likes of This Morning co-host Philip Schofield, Ant and Dec, Claudia Winkleman and Graham Norton on its books.

But instead of joining a rival, Holly decided to run her career via her new company Roxy Management.

She will work closely with an all-female set-up that includes a personal assistant, publicist and accountant.

It was revealed earlier this year how Holly is gearing up for a legal battle with YMU over money.

The This Morning star is angry that the firm allegedly tried to claim 15 per cent of her future earnings, despite Holly recently launching her own agency.

The presenter is understood to have the support of many celebrities who feel she should not be paying out for jobs she has secured herself.

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