NEW Dragons' Den investor Steven Bartlett has insisted that his kids won't live a life of luxury – despite building a £300m marketing company.
As a 12-year-old boy, Steven was glued to Dragons' Den and even dreamed of one day joining the likes of his heroes Peter Jones and Deborah Meaden.
Incredibly, that ambition came true, with Steven now sitting alongside them both 17 years on – becoming the youngest dragon to ever join the BBC One show.
At just 21, from his bedroom in Manchester, he launched Social Chain – now hailed as one of the world’s top social media agencies and valued at a staggering £300m.
But despite his net worth of 50m at the age of 29, Steven has vowed to teach his future family the value of money, revealing: "My kids definitely wouldn't get luxuries of life for free."
Speaking to the Sunday Mirror, he added: "My kids will sit in economy – they’re not going to sit wherever I sit.
“My kids also need to learn this very important relationship, which I learned when I was younger, which is that if you get things in life, they come from your direct connections.
“I need to make sure that I teach them very early on, that things don’t just appear.
“They don’t just show up on the kitchen counter when you wake up in the morning, they are earned, so I’m very big on that.”
Steven also revealed his Dragons' obsession after filming his first series for the BBC alongside Peter, Deborah, Sara Davies and Touker Suleyman.
“They are just the nicest people in the world, they were so welcoming," the business tycoon revealed.
“Hanging out with Peter – I thought we’d been best mates for ten years and Deborah was wonderful to me.
“I’ve got just the most respect for both of them, and the rest of the Dragons, but obviously I’ve been watching Deborah and Peter since I was 12, looking up at the screen, pausing Sky TV and pretending I was a Dragon.
“I was a bit of a fanboy – it’s just a tremendous honour.”
Filled with nerves when he went on set, Steven said he was brought back down to earth after seeing the candidates even more on edge.
Despite empathising with the pitches, the 29-year-old concluded that he was always honest if an idea was flawed.
“I know the worst thing for an entrepreneur is to pursue an idea for years that has no chance of going anywhere,” he affirmed.
“I made that mistake where I didn’t listen to advice and it would have saved me two years of my life.
“So, I feel a greater responsibility to tell them the truth than I do to be liked by them.
“That’s how I am in business with my teams and my employees. The truth is the most valuable thing I can give them.”
Dragons' Den is available to stream on the BBC iPlayer.
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