I’m A Celeb’s Ant and Dec given strict instructions to avoid ‘stereotypical’ Wales humour

I'm a Celebrity… Get Me Out of Here: Meet this year's celebs

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Crawly critters and terrifying Bushtucker Trials will be returning this Sunday at Gwrych Castle in Conwy for a second year running. Pre-pandemic, the celebrities would be jetting off to the sunny Australian jungle but with the location of North Wales confirmed, the contestants will have to pack more than a swimsuit. Ahead of the series starting, Ant and Dec have been given strict instructions about the jokes they use.

Ex-Strictly Come Dancing judge Dame Arlene Phillips, music producer Naughty Boy, TV presenters Richard Madeley and Louise Minchin are among the line-up alongside other celebrity campmates.

On Tuesday evening, Ant and Dec shared a photo of themselves stood outside the Welsh castle on their official Facebook page as they prepare to welcome the celebrities.

They captioned the photo: “We’re here! Just holding the fort until our celebs arrive #ImACeleb.”

Before the celebrities do enter Gwrych Castle, Ant and Dec have taken advice from Welsh language advisor, Garffild Lloyd Lewis on what they can and can’t joke about.

The hosts have been praised by Garffild with their pronunciations when attempting to use Welsh phrases live on air.

Garffild explained: “Working alongside an English TV production has been amazing – they are really keen to learn about our culture, but more specifically our sense of humour.”

However, he issued strict instructions on what they should steer clear of.

“We made it clear from the beginning that we would avoid all stereotypical humour of Wales and they completely respect that,” he continued.

“Ant and Dec would often check with us in regards to their use of humour before making the jokes.”

Garffild added they wanted to make sure the presenters showed the Welsh language “could be fun”.

He continued to Wales Online: “We told Ant and Dec to just go for it but to have fun with it.

“It’s better to have fun with a language rather than make fun of it.

“They really did enjoy the experience and I think that says a lot about how you try and learn a new language.”

It wasn’t just Ant and Dec who Garffild helped, he also assisted ITV with signs around the castle.

“At first, our work was pretty simple – we offered advice and translations for signs they wanted around the set, such as ‘Kiosk Cledwyn’ and ‘Yr Hen Siop,'” he said.

Meanwhile, ahead of the first episode, Arlene revealed her family aren’t too pleased with her decision.

The Dame, aged 78, will be the oldest contestant to appear on I’m A Celebrity.

She said: “I have never experienced anything like this before, but you only live once and it will be something so different.”

The ex-dancer’s enthusiasm to take on the challenge wasn’t met with the same excitement as some family members have disapproved.

“My family are very split though. It’s a 50/50 split in fact!”

She continued: “Some say, ‘totally don’t do it’ whilst others say ‘Oh, it will be fine.'”

Im A Celebrity…Get Me Out of Here! will return on ITV on Sunday at 9pm.

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