THIS Morning's Phillip Schofield accidentally boosted the Spin To Win prize to £30,000 – joking: "I'm just so generous."
The 58-year-old star, who has made the same mistake before, was supposed to be promoting the significantly smaller jackpot of £3,000.
He said: "Could you be about to play for our thirty… three-thousand pound jackpot? We've got another round of Spin To Win at midday."
Holly Willoughby, 39, told him: "Did you nearly give away £30,000 again? You've got to stop doing that."
Phillip giggled: "I'm just so generous."
It's not the first time Phillip has accidentally inflated the prize on the Spin To Win competition, informing one viewer they'd won a quarter of a million pounds.
The host enthusiastically told one competition entrant they were getting £250,000 – when they had actually won the rather smaller sum of £250.
The caller landed on the prize of a holiday and the cash amount, with Phillip shouting: "You've won £250,000!"
He swiftly added: "Our competition department upstairs are going to be saying 'what the hell just happened?' It's '£250' and a holiday."
One fan giggled: "Phillips just told that guy he’s won £250,000."
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